Konstantin: Online shops are evolving really fast. What is the component they are still missing according to you?
Ioana:A video component. First of all, you can easily edit a photo and also in a video you can see how the fabric moves, how it fits the model etc. It's closer to reality.
Konstantin: When did you decide that a fashion blog would be great way to express yourself?
Ioana: My last year of college. I studied Fashion Design so it made sense starting my own blog. It was a good decision, I felt sort of stuck and my blog helped me find my voice.
Konstantin: The fashion trends change so fast, how do you decide on what to focus in your blog?
Ioana:I don't pay that much attention to fashion trends. Because I studied the mechanism behind it, it doesn't really concern me. I stay true to my sense of style so if I like something I will wear it.
Konstantin: What are your favourite fashion brands and why?
Ioana: I loveVivienne Westwood, I admire her as a person as well as a designer. Balmain, Oliver Rousteing is amazing. And my one true love, Marc Jacobs.
Konstantin: How do you deal with the time pressure of the online business?
Ioana:It's slowly taking over my life. If you find a solution, please let me know. I guess, sometimes, you just have to switch your phone to airplane mode.
Konstantin: What is the next step for your blog?
Ioana:We all want things to go as we expect but I do hope that 2015 will be good to me. The plan is to collaborate with new creative people and reach a broader audience.
Konstantin: Your summer travel plans?
Ioana: I'm flying out to Barcelona next month and afterwards Milan.
Konstantin: Do you like linen or cotton beach towels while on the beach?
Konstantin: Favourite song?
Ioana:My new favorite song is Said The Whale - Better For You
-- Ioana Ciocan, better known as Kira, is a 24-year-old blogger, with a bachelor's degree in Fashion Design, who currently lives in Bucharest. She is 75% Romanian and 25% Russian. Check her at: http://www.21stcenturymorticia.com/about